BIGBANG's 'Lies,' 2NE1's 'Fire'.. What choreography did Yang Hyun-suk create? Pioneer of 'performance videos' [Hot People]

Yang Hyun-suk, the founder and chief producer of YG Entertainment, is recognized for his pivotal role in elevating K-pop's global standing through a steadfast commitment to quality and artistic vision. His philosophy, which prioritizes meticulous production values, has been a key driving force behind the international expansion of the K-pop industry.

Yang is particularly lauded for pioneering the "performance video" as a distinct content genre within K-pop. Moving beyond simple recordings of choreography, these videos are crafted as high-quality, standalone artistic pieces. This innovative approach has been instrumental in enhancing K-pop's overall competitiveness on the world stage, setting a new benchmark for visual and performance-based content.

Early examples of this trend, which showcase Yang's influence, include the iconic performance videos for BIGBANG's "Lies" and 2NE1's "Fire." These productions exemplify the detailed choreography and high production standards that have become synonymous with YG Entertainment and have contributed significantly to the global appeal of K-pop artists.