Blackpink's Jennie's 'S-Class' hits 12 weeks in Billboard Hot 100 Top 10

Blackpink member Jennie is making a lasting mark on the U.S. pop landscape, with her collaboration track 'S-Class' maintaining a strong presence in the Billboard Hot 100's top 10 for 12 consecutive weeks. The song, featuring Australian psychedelic pop band Tame Impala, secured the No. 8 spot on the chart dated August 22, holding its position from the previous week.

This sustained chart performance distinguishes Jennie's success from the common K-pop trajectory of quickly reaching peak popularity before a rapid decline. Instead, 'S-Class' has demonstrated enduring appeal through consistent U.S. radio airplay and streaming, solidifying its longevity. The track initially entered the Hot 100 at No. 55 in October of the previous year but gained significant momentum after a remix featuring Jennie was released on February 6.

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While not a song with an immediate, catchy hook like Rosé and Bruno Mars' 'On the Ground,' 'S-Class' has gained popularity across diverse listener groups through consistent radio play.

'S-Class' has also topped Billboard's 'Pop Airplay' chart, which tracks radio broadcast frequency, for several weeks, further indicating its broad appeal. Its 12-week run in the Hot 100's top 10 matches the record set by Psy's 'Gangnam Style,' placing it among the longest-charting K-pop songs in the top tier, behind BTS's 'Butter' and 'Dynamite,' and Rosé's 'On the Ground.'

Jennie's solo endeavors appear to be strategically broadening her reach beyond the K-pop sphere. Her recent single, 'S-Class,' released on July 24, has resonated with younger audiences in the retro-alternative pop genre, topping a Billboard reader poll for favorite new songs. Her performances at major international music festivals, including Lollapalooza in the U.S., Roskilde in Denmark, and Summer Sonic in Japan, underscore her expanding global presence. Music critic Im Hee-yoon notes that Jennie's fluency in English and her deliberate engagement with the U.S. music scene have been key to her success in accessing the mainstream pop market, treating it as if it were a local scene rather than solely targeting the K-pop audience.

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Jennie, who is fluent in English, has built global recognition and influence since Blackpink's debut. She puts a lot of effort into interacting with local musicians in the U.S. Her strategy of approaching the market as if it were a local U.S. music scene, rather than solely targeting Korea, has been effective.