Blue Bird Launches Prime Service for Enhanced Passenger Comfort

PT Blue Bird Tbk has introduced Bluebird Prime, a new taxi service designed for urban travelers who prioritize enhanced comfort during their journeys. This offering aims to provide a more comfortable experience without the need to opt for the higher-tier Silverbird service.

According to PT Blue Bird Tbk's President Director, Andre Djokosoetono, the Bluebird Prime service was developed in response to customer feedback. Many passengers expressed a desire for vehicles with more spacious cabins, suitable for both daily commutes and special occasions. "Mobility, especially for big city residents, has changed. Based on the data and voices we receive, it's not just for needs that require more comfort every day, but sometimes there are special moments or specific travel needs that require more comfort. Well, we are here to fill that need," Andre stated.

Bluebird Prime is positioned to bridge the service gap between the standard Bluebird and the premium Silverbird. Its pricing is anticipated to be 10 to 20 percent higher than the regular Bluebird service but remains below Silverbird fares, making it a more accessible option for a broader customer base. The company views this new service as a complement to its existing mobility ecosystem, supporting various travel needs, including first-mile and last-mile connections to public transportation.

The service features fleets such as the Toyota Kijang Innova Zenix Hybrid EV and BYD E6, known for their spacious interiors, ample legroom, and larger luggage capacity. Currently, around 300 Toyota Kijang Innova Zenix Hybrid EVs are operating in Jakarta, alongside hundreds of BYD E6 units, bringing the total Bluebird Prime fleet of electric and hybrid vehicles to approximately 750. The selection of these vehicles highlights Bluebird's commitment to comfort, fuel efficiency, and reduced emissions through hybrid technology.

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Mobility, especially for big city residents, has changed. Based on the data and voices we receive, it's not just for needs that require more comfort every day, but sometimes there are special moments or specific travel needs that require more comfort. Well, we are here to fill that need.