Blues weekend aims to boost Pacific Harbour tourism

Pacific Harbour is positioning itself as a vibrant weekend entertainment hub with its Blues and Wine Weekend. Alex Wilson, General Manager of The Pearl Resort, explained the event's goal is to draw locals, particularly from Suva, back to the area.

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Pacific Harbour was central for activities, for jazz evenings, some of the big shows came here, and some of the big events for conferences and workshops were here.

"Pacific Harbour was central for activities, for jazz evenings, some of the big shows came here, and some of the big events for conferences and workshops were here," Wilson said. He emphasized that the weekend offers more than just music, incorporating markets and beachside entertainment to foster a community feel.

The resort intends to continue organizing similar events to boost local tourism. "So we’re trying to build events very similar to this, for us to actually make it a drawcard where a lot of the locals out of Suva could come away for the weekend," Wilson stated.

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So we’re trying to build events very similar to this, for us to actually make it a drawcard where a lot of the locals out of Suva could come away for the weekend.

Blues music was selected for its rich storytelling tradition and influence across genres like jazz, rock, and reggae. Wilson also highlighted the importance of nurturing young talent in the music scene. "We want to actually really look at the young local talent. We need to grow and nurture the new talent, the young talent." The resort is planning a series of events to make Pacific Harbour a prime destination for domestic visitors.

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We want to actually really look at the young local talent. We need to grow and nurture the new talent, the young talent.