Bouygues, Free, and Orange agree to buy SFR for 20.35 billion euros

French telecom giants Bouygues Telecom, Free, and Orange have struck a deal to acquire and divide the telecommunications company SFR for a total of 20.35 billion euros. This significant transaction, announced after intense negotiations, is poised to reconfigure the French market by consolidating it back to three major players. The agreement includes a potential additional payment of up to 650 million euros upon completion, expected in the second half of 2027. It also guarantees employment for transferred workers until early 2029. The deal, one of Europe's largest in the sector, awaits approval from competition authorities. Under the proposed division, Bouygues Telecom will bear 42% of the purchase price, Free will take 31%, and Orange will cover 27%. The three companies will also share SFR's customers, assets, and frequencies. French Economy Minister Roland Lescure described the announcement as a "major and decisive step" for the French and European telecom sectors. However, he emphasized the need for rigorous evaluation by authorities regarding its impact on competition, service diversity, and market balance. The government aims to ensure job preservation, prevent negative effects on consumer prices, and maintain network investment.