BPJPH Accelerates Halal Certification to Strengthen National Halal Ecosystem

The Head of Indonesia's Halal Product Assurance Agency (BPJPH), Ahmad Haikal Hasan, stated that accelerating halal certification for businesses is crucial for reinforcing the national halal ecosystem. He emphasized that trusted halal products and services are a key component of this strengthening process.

Indonesia's achievements in the halal industry were highlighted, including its second-place ranking as Muslim-Friendly Destination of the Year at the Global Muslim Travel Index (GMTI) Awards 2026. Haikal noted this recognition signifies the world's growing acknowledgment of Indonesia as a destination offering comfort and certainty for Muslim travelers, with halal food and beverages being a significant factor.

To further this goal, BPJPH is expanding access to halal certification, especially for micro and small businesses (UMK), through its "SEHATI" (Free Halal Certification) program. This initiative facilitates the entire certification process, from application to issuance, using a self-declaration scheme supported by Halal Product Process Assistants. The program is a strategic tool for increasing the number of certified halal products and bolstering the national halal ecosystem.

In collaboration with the Ministry of Tourism over the past two years, BPJPH has focused on accelerating halal certification for UMK in tourist villages and areas. This effort aims to enhance product quality, service standards, and the competitiveness of Indonesian tourist destinations in the global halal tourism market. To date, BPJPH has issued 31,617 halal certificates for UMK in 1,372 tourist villages across 37 provinces. Haikal expressed optimism that through these initiatives, Indonesia can become the world's leading Muslim-friendly destination and a competitive global hub for the halal ecosystem.