Brøndby appoints new commercial director

Danish football club Brøndby has appointed Martin Sahlertz as its new commercial director, the club announced on its website. Sahlertz steps into the role after two years as the club's director of sales and business development.

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Martin has played a central role in that development, and as the commercial area has become increasingly strategically important for the club's overall development, it is a natural time to strengthen the top management with a commercial director.

In his new capacity, Sahlertz will be responsible for the club's overall commercial strategy and business development. Brøndby's board chairman, Jan Bech, stated that the timing is natural for strengthening the club's top management, given its recent development. He highlighted Sahlertz's central role in this growth.

Sahlertz emphasized that his focus extends beyond commercial gains, aiming to shape how the club is perceived and remembered. "Brøndby IF is Denmark's biggest football club. That comes with obligations, but also provides a unique starting point," he said. "We have a history, an identity, and values that have created generations of fans."

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Brøndby IF is Denmark's biggest football club. That comes with obligations, but also provides a unique starting point. We have a history, an identity, and values that have created generations of fans.

He added that the club's narrative is one of its strongest assets, and the aim is to cultivate and communicate it more effectively to both existing supporters and the next generation of fans.

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That narrative is one of the club's strongest assets, and we must become even better at cultivating and communicating it – both to those who already love the club, and to the next generation of fans.