DistantNews
Support us
Brazil's justice council proposes rules for child digital influencers
🇧🇷 Brazil /Technology

Brazil's justice council proposes rules for child digital influencers

From Estadão · () Portuguese

Translated from Portuguese, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Brazil's National Justice Council (CNJ) proposed new rules for child and adolescent digital influencers.
  • The proposal requires judicial authorization, detailing terms like exposure time and remuneration.
  • It aims to protect minors from undue commercial exploitation and track their digital activities.

Brazil's National Justice Council (CNJ) has put forth a proposal for new regulations governing the work of child and adolescent digital influencers. The draft resolution, presented Tuesday, mandates judicial authorization for minors to participate in online content creation and influence activities.

Under the proposed rules, judges granting authorization will have the power to set specific conditions. These include limitations on exposure time, the format of content, and details regarding remuneration. Any advertising or promotional content must clearly identify intermediaries and the scope of the campaign. Crucially, the proposal explicitly prohibits eroticized content, material of a sexual nature, or anything that exposes minors to degrading or vexatious situations.

The participation of children and adolescents in digital dynamics is growing.

— Fábio EstevesCouncilor Fábio Esteves of the National Justice Council commenting on the increasing presence of minors in digital content creation.

The CNJ also plans to establish a National Registry of Authorizations for the Participation of Children and Adolescents in the Digital Environment (BNAD). This mechanism is intended to track all issued authorizations, generate statistics, and inform future public policies related to minors in the digital sphere.

The core of the problem lies in undue commercial exploitation.

— Fábio EstevesCouncilor Fábio Esteves identifying the main issue addressed by the proposed regulations for child digital influencers.

"The participation of children and adolescents in digital dynamics is growing," stated councilor Fábio Esteves during the session. He highlighted that what often appears as entertainment or artistic expression can mask the improper use of image, abusive advertising, and systematic content production for profit. "The core of the problem lies in undue commercial exploitation," he added.

Esteves cited statistics indicating that one in three internet users is a child or adolescent, with some platforms having up to 36% of their audience in this age group. He warned that without clear regulations, content production is driven solely by engagement metrics and financial returns, potentially harming young creators.

sensitive, contemporary, and of extreme importance for all Brazilian families

— Edson FachinMinister Edson Fachin, president of the CNJ and the Supreme Federal Court, describing the significance of regulating minors' digital activities.
DistantNews Editorial

Originally published by Estadão in Portuguese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog