Brila Media and NAFA Renew Partnership to Boost American Football in Nigeria

Brila Media and the Nigerian American Football Association (NAFA) are extending their collaboration for another year, building on a partnership that has successfully boosted attention for American football and provided greater access to the sport's driving forces in Nigeria.

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At Brila Media, we believe that visibility can change the trajectory of a sport. American football is growing in Nigeria, and there is a lot of talent and potential that deserves to be seen and heard. We are pleased to continue our partnership with NAFA and to use our platforms to tell these stories, connect more people with the sport and support the growth of the game in Nigeria.

This renewed alliance merges Brila Media's expertise in sports media, content creation, and audience engagement with NAFA's dedication to developing American football and flag football across Nigeria. Both organizations are committed to enhancing the visibility of the sport, its athletes, competitions, and grassroots initiatives. The partnership arrives at a significant moment for Nigerian American football, with the national men's and women's teams qualifying for the 2026 IFAF Flag Football World Championships in Germany after strong performances at the inaugural African Flag Football Championship.

Debbie Izamoje Okolie, CEO of Brila Media, stated that increased visibility can alter a sport's path, noting the growing talent and potential in Nigerian American football that deserves recognition. "We are pleased to continue our partnership with NAFA and to use our platforms to tell these stories, connect more people with the sport and support the growth of the game in Nigeria," she said. The collaboration will involve Brila Media amplifying NAFA's competitions, athletes, development programs, and key initiatives through radio, digital content, and onsite activations, including interviews, features, and event coverage.

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Last year, Brila came on board to help amplify American football in Nigeria, and the partnership proved incredibly valuable in expanding the visibility of the sport. We are excited to renew that partnership this year as we continue to take American football to wider audiences across Nigeria and Africa. For us, this represents more than media visibility; it is about building awareness, growing participation, and creating opportunities for the next generation to engage with the sport.

Nancy Damhindi, Vice President of NAFA, expressed excitement about the renewal, building on the value generated in the first year. "Last year, Brila came on board to help amplify American football in Nigeria, and the partnership proved incredibly valuable in expanding the visibility of the sport," she said. "We are excited to renew that partnership this year as we continue to take American football to wider audiences across Nigeria and Africa. For us, this represents more than media visibility; it is about building awareness, growing participation, and creating opportunities for the next generation to engage with the sport."

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For us, this represents more than media visibility. It is about building awareness, growing participation and creating opportunities for the next generation to engage with the sport.