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🇱🇹 Lithuania /Culture & Society

'Broken Planet' Founders, Lithuanians, Discuss Global Success: 'We Burned a Million'

From Delfi · () Lithuanian

Translated from Lithuanian and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Sources not specified Context piece
  • Lithuanian couple Indrė Narbutaitė and Lukas Žvikas founded the global fashion brand 'Broken Planet' in London, initially as an experiment.
  • The brand gained rapid international success, particularly in the US, driven by a strong online presence and a focus on street style.
  • Despite their global reach, the couple maintains strong ties to Lithuania, expressing nostalgia for their hometown and pride in their heritage.

Indrė Narbutaitė and Lukas Žvikas, the Lithuanian minds behind the globally recognized fashion brand 'Broken Planet,' met in Šiauliai but pursued their individual paths in the U.S. and London, respectively. Despite the distance, they nurtured their relationship and shared a vision, eventually settling in London where their entrepreneurial journey began.

We honestly didn't plan or expect it to grow into something like this.

· Indrė Narbutaitė and Lukas ŽvikasReflecting on the unexpected global success of their brand 'Broken Planet'.

'Broken Planet' emerged from a spontaneous idea in London's burgeoning street style scene. Initially, the couple envisioned combining their studies, Indrė's in tourism and Lukas's in programming, but the fashion venture took precedence. What started as an experiment quickly evolved into a global success story. "We honestly didn't plan or expect it to grow into something like this," they recalled.

There were 30,000 people registered, 0 products. Within the first 30 minutes, we received a thousand orders.

· Indrė Narbutaitė and Lukas ŽvikasDescribing the initial overwhelming success of their brand's launch.

The brand's launch strategy was unconventional. They built a significant online following, amassing 30,000 registered users before even producing their first items. This pre-launch buzz translated into immediate success, with a thousand orders placed within the first 30 minutes of their initial product release. This rapid uptake underscored the market's appetite for their unique aesthetic.

I don't think so now. Maybe someday, for example, in Palanga. <...> It's always good to come back here. Everything is so fast in London, everything is much simpler here. You go out with a bicycle, walk around Palanga. We miss that.

· Indrė NarbutaitėExpressing nostalgia for their hometown of Palanga, Lithuania.

While 'Broken Planet' is celebrated internationally, especially in the U.S., the couple maintains a deep connection to their Lithuanian roots. They recently began creating content in Lithuanian, prompted by audience interest, and frequently express their fondness for Palanga, their hometown. "I don't think so now. Maybe someday, for example, in Palanga. <...> It's always good to come back here. Everything is so fast in London, everything is much simpler here. You go out with a bicycle, walk around Palanga. We miss that," said Narbutaitė. Žvikas added, "There's no better place in the world for me than Palanga."

There's no better place in the world for me than Palanga.

· Lukas ŽvikasAffirming his deep affection for their hometown.
About this summary

Originally published by Delfi in Lithuanian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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