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🇮🇩 Indonesia /Economy & Trade

BTN Director: Demand Exists Despite Weak Purchasing Power, Events Key to Stimulation

From Tempo · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Bank Tabungan Negara (BTN) director Nixon Napitupulu believes demand exists despite weak public purchasing power.
  • BTN focuses on creating opportunities to stimulate the market, citing the Jakarta International Marathon as a success.
  • The marathon generated significant economic activity, with expectations of a doubled economic impact compared to the previous year.

Nixon LP Napitupulu, President Director of Bank Tabungan Negara (BTN), remains optimistic about market demand despite a current downturn in public purchasing power. He stated that BTN is actively "creating opportunities" to keep the market functioning. Napitupulu emphasized that while market players cannot control external factors affecting purchasing power, these conditions should not deter entrepreneurs from stimulating demand to maintain economic activity.

Just now we are creating more opportunities so that the market continues to run.

— Nixon LP NapitupuluPresident Director of Bank Tabungan Negara (BTN), discussing strategies to maintain market activity amid weak purchasing power.

One strategy highlighted by Napitupulu for generating demand is organizing large-scale events that draw crowds. "What we can change is how we respond to the condition to make something better," he remarked. This philosophy was evident at the BTN Jakarta International Marathon (JAKIM), an event organized by the DKI Jakarta Provincial Government in collaboration with BTN.

Napitupulu shared a success story from the marathon: 10,000 Nike jackets were purchased by participants during the race pack collection. The demand was so high that Nike had to open a pre-order system due to depleted stock. He expressed confidence that the economic turnover from the marathon would reach Rp 225 billion, more than double the Rp 125 billion generated the previous year. Napitupulu attributed this success partly to the enthusiasm of the younger generation, who are eager to engage in new activities, predicting a significantly larger economic value this year.

What we can change is how we respond to the condition to make something better.

— Nixon LP NapitupuluPresident Director of Bank Tabungan Negara (BTN), explaining the approach to stimulating demand.

The BTN JAKIM, held over two days on June 13-14, 2026, featured 5-kilometer and 10-kilometer races. Napitupulu described it as Indonesia's largest running event, attracting 45,000 participants, including approximately 1,000 foreign nationals and international athletes. BTN JAKIM also offered prizes exceeding Rp 100 million, with Napitupulu encouraging the event to achieve "gold label" status, which would further increase the prize money.

They are still encouraged to do something new. And I believe the economic value this year will be much greater.

— Nixon LP NapitupuluPresident Director of Bank Tabungan Negara (BTN), commenting on the enthusiasm of young participants and the event's economic impact.
DistantNews Editorial

Originally published by Tempo in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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