Bukalapak Accelerates Business Strengthening in Four Segments, Revenue Grows 63% in Q1 2026

PT Bukalapak.com Tbk (BUKA) is accelerating its business transformation, concentrating on four primary segments: Mitra Bukalapak, Gaming, Investment, and Retail. This strategic shift aims to bolster the company's fundamentals and foster more sustainable growth amidst intense digital industry competition.

Since early 2025, Bukalapak has ceased selling physical products via its app and website. The company is now directing its business strategy toward segments identified as having clearer profitability prospects and the potential to add value to the national digital economy. Corporate Secretary Bukalapak, Cut Fika Lutfi, stated that this transformation reflects management's effort to maintain business relevance and enhance economic impact amid evolving market behaviors.

"This transformation reflects management's effort to ensure each business segment remains relevant to market dynamics while delivering a stronger economic impact," Cut Fika said in a statement on Wednesday (June 24, 2026). The strategy's success is evident in the company's financial performance. Throughout 2025, Bukalapak recorded revenues of Rp 6.5 trillion, a 46% increase from Rp 4.5 trillion the previous year. This growth continued into early 2026, with Q1 revenue rising 63% year-on-year from Rp 1.5 trillion to Rp 2.4 trillion.

Beyond revenue growth, Bukalapak achieved a significant milestone by posting a positive Adjusted EBITDA of Rp 4 billion in Q1 2026, a notable improvement from a negative Rp 20 billion in the same period last year. This performance surge is attributed to strong revenue growth and ongoing operational optimization. In its business development, Bukalapak highlights Mitra Bukalapak as a key pillar for strengthening the grassroots economy, empowering micro, small, and medium enterprises (MSMEs), traditional stores, and individual agents through an online-to-offline (O2O) business-to-business-to-consumer (B2B2C) model.

“

This transformation reflects management's effort to ensure each business segment remains relevant to market dynamics while delivering a stronger economic impact.