Burkinabè Media Officials Attend Training Seminar in China

A delegation of approximately 20 media officials from Burkina Faso is currently in Beijing, China, participating in a training seminar. The event, co-organized by China's National Radio and Television Administration (NRTA) and the China Broadcasting International Economic and Technical Cooperation (CBIC), commenced on August 8, 2026.

The seminar aims to bolster bilateral cooperation between Burkina Faso and China through the exchange of media experiences. This initiative reflects the strengthening relationship between the two nations, marked by frequent exchanges of experts and partners. The training is designed to foster a deeper understanding of China's media landscape and policies among the Burkinabè participants.

Officials highlighted the evolving media landscape, particularly the impact of digital transformation and artificial intelligence (AI) on media production. The NRTA's Deputy Director-General of International Cooperation emphasized the need for traditional media to adapt. He expressed hope that the seminar would enable Burkinabè journalists to learn about Chinese media policies and orientations, thereby gaining a more authentic understanding of China's diversity.

The CBIC's Deputy Director-General encouraged participants and trainers to engage in learning, experience sharing, and field visits. The goal is to reinforce friendship and cooperation between China and Burkina Faso. This collaboration underscores a shared vision for development and media advancement, transcending geographical distances.