Business Perspective: Andrius Pranckevičius - Sometimes It Is Important to Withdraw in Time

Andrius Pranckevičius, the CEO of Kauno grūdai, emphasizes the strategic importance of knowing when to withdraw from business ventures, regardless of the effort already invested. He shared this perspective during an interview on the program "Verslo požiūris" (Business Perspective).

Pranckevičius explained the company's decision to abandon its plant-based protein production. This move comes as "Akola Group," the parent company, prepares to invest 35 million euros in what is described as Europe's first industrial line for processing animal-derived biomass. This advanced facility will focus on targeted protein engineering at a molecular level.

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Sometimes it is important not to continue projects and to withdraw from them in time, despite the efforts made.

The discussion also highlighted the resilience of Lithuania's poultry industry. Pranckevičius suggested that the sector's recovery and success are partly due to learning from and avoiding the missteps made by other nations. This strategic foresight has allowed the Lithuanian poultry market to rebound effectively.

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Why the company group abandoned the production of plant-based proteins, why the company controlled by 'Akola Group' will invest 35 million euros in the first industrial line in Europe for processing animal-derived biomass, capable of targeted protein engineering at the molecular level, how our poultry industry recovered due to the mistakes of other countries.