Buttonscarves releases new collection, featuring deep teal

Indonesian modest fashion brand Buttonscarves has unveiled its latest collection, drawing inspiration from the ocean's depths and highlighting 'deep teal' as its prominent color for the year. The collection, themed 'Tropical Paradise Takeover: Under The Sea,' aims to capture the beauty and essence of marine life.

This new line features Buttonscarves' signature luxurious and elegant designs across a range of products, including hijabs, blouses, pants, and accessories. The brand emphasizes that this limited-edition collection is produced exclusively for this year. Customers can purchase the 'Tropical Paradise' collection starting July 18, both online and in Buttonscarves stores across Indonesia. While the collection is available globally, the most complete selection will be offered in Jakarta.

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We are returning to the sea this year because I truly love sea elements. Every time Buttonscarves releases a collection with sea elements, I feel its beauty is reflected and mirrored. So after one year, we return to the sea with a different twist, with a different color.

Linda Anggrea, Founder and CEO of Buttonscarves, explained the choice of deep teal as the iconic color for this collection. "We are returning to the sea this year because I truly love sea elements. Every time Buttonscarves releases a collection with sea elements, I feel its beauty is reflected and mirrored. So after one year, we return to the sea with a different twist, with a different color," Anggrea stated during the press conference in Jakarta on Friday, July 17, 2026.

To celebrate the launch, Buttonscarves has created a unique pop-up experience at Land’s End, Pantai Indah Kapuk (PIK 2), Jakarta. Open from July 17 to August 18, 2026, the pop-up store showcases the new collection alongside immersive, ocean-themed photo installations. Anggrea also highlighted the versatility of the brand's scarves, noting their appeal to international tourists for their artistic designs and suitability as gifts. "Scarves are the most versatile product... That's why we are confident Buttonscarves can succeed on a global scale," she said, suggesting scarves can be worn as necklaces, belts, or bag accessories for an elevated look.

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ButtonScarves is here for everyone. Scarves that the most versatile product. If you want to give something to your loved ones, it is synonymous with scarves because there are no restrictions. That's why we are confident Buttonscarves can succeed on a global scale.