BVB boss wants Bundesliga clubs to travel abroad more

Borussia Dortmund CEO Carsten Cramer is advocating for greater international engagement from other German Bundesliga clubs, urging them to expand their overseas marketing efforts. Cramer expressed disappointment that, after major tournaments like the World Cup, only a few top clubs, namely Bayern Munich and Dortmund, actively pursue international tours.

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We should realize what opportunities lie in international marketing – and not always talk about possible risks first. That after the World Cup, only Bayern and we go on tours again, I find that a shame.

"We should realize what opportunities lie in international marketing – and not always talk about possible risks first," Cramer told the "WAZ" newspaper. He acknowledged that finding suitable times for demanding trips during the preseason is a challenge for all Bundesliga teams, especially Bayern Munich due to its large number of international players. RB Leipzig also recently completed a tour in South Africa.

Cramer pointed out that Borussia Dortmund generates revenue from its international tours, a fact he believes demonstrates the strength of the club. "What I can also understand a little is that it is harder for one Bundesliga club or another to push through such a trip against sports if they earn relatively little money or perhaps no money from it at all," he admitted.

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What I can also understand a little is that it is harder for one Bundesliga club or another to push through such a trip against sports if they earn relatively little money or perhaps no money from it at all.

However, Cramer stressed the importance of consistent market presence. "But if you only ever demand – and we now have a decent TV contract in Japan – without being present in the markets again and again, then you shouldn't be surprised if no money comes in," he concluded. His comments emphasize a desire for a more unified and proactive approach from the Bundesliga in capitalizing on global football's commercial potential.

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But, if you only ever demand – and we now have a decent TV contract in Japan – without being present in the markets again and again, then you shouldn't be surprised if no money comes in.