Cai Aga Controversy Just Settled! Second Aunt's Brand Accused of Copying; Japanese Brand Responds: 'Monitoring for 4 Years'

The children's brand HAHABABY, founded by "Second Aunt" (Er Bo), the wife of popular Taiwanese YouTuber Cai Aga, is once again under scrutiny. Following previous controversy over product labeling, the brand now faces accusations of design plagiarism, with netizens pointing to striking similarities with the Japanese brand SOU・SOU.

Social media platforms are abuzz with comparisons between HAHABABY's products and those of SOU・SOU. Netizens have highlighted alleged similarities in various items, including umbrellas, children's wear, apparel, and insulated cups. The patterns, color arrangements, and overall design elements in question have drawn sharp criticism and sparked widespread discussion.

In response to these allegations, netizens reportedly sent comparative materials to SOU・SOU for their official stance. According to publicly shared correspondence, SOU・SOU stated that they have been receiving similar inquiries from Taiwanese consumers since 2022 and have been monitoring HAHABABY's product designs. The Japanese brand indicated that upon reviewing the latest information, they will conduct further internal verification. SOU・SOU added that if the designs are found to be "completely identical" to their works, they will discuss the matter with relevant departments and take appropriate measures. As of now, "Second Aunt" has not issued a public statement regarding the accusations.