Call for sponsors for World Cup fan festivals remains open

Mexico City's government continues to seek corporate sponsors to cover the costs of broadcasting rights for the World Cup fan festivals. The city has installed 18 such festivals across various locations to allow residents to watch the matches.

Juan Pablo de Botton, Secretary of Administration and Finance, announced that the call for sponsors remains open. He emphasized that interested companies will cover the transmission rights, ensuring the city incurs no cost. "The cost of the transmission rights, for the City will be zero. No resource will be spent, given that, let's say, it will be reimbursed through contributions from sponsors. We are talking about the fact that we are still open and more brands are coming to join," De Botton stated.

Previously, the local administration revealed it had allocated 135 million pesos for the transmission rights for the fan festivals. This amount is expected to be reimbursed by more than 30 companies through in-kind contributions. De Botton reiterated that this is a "contribution model" and that there are no special benefits or counter-prestations offered to the sponsoring brands.

Some sponsors are contributing in kind and providing logistical support for the 18 fan festivals operating in the different mayoralties of the city. The initiative aims to bring the World Cup experience closer to the public without burdening city finances.

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The cost of the transmission rights, for the City will be zero. No resource will be spent, given that, let's say, it will be reimbursed through contributions from sponsors. We are talking about the fact that we are still open and more brands are coming to join.