Cameroon Launches 10th PROMOTE Trade Fair in Yaoundé

Yaoundé, Cameroon – The 10th edition of the International Business, SME, and Partnership Fair (PROMOTE) officially opened its doors in Yaoundé on Monday, signaling a key economic gathering for the region. The event, hosted at the Yaoundé Conference Centre, was inaugurated by the Minister of Commerce, Luc Magloire Mbarga Atangana, who represented the Prime Minister.

Under the theme "Private Enterprises and Business Environment: Benchmarks for National and International Economic Challenges," this year's PROMOTE aims to provide private companies with practical strategies to navigate the complex economic landscape. Minister Mbarga Atangana emphasized the fair's role in offering concrete orientations to businesses facing both domestic and global economic hurdles.

The fair is set to host around 1,500 companies from 40 different nations, with projections of attracting approximately 200,000 visitors. This edition runs until June 21. Since its inception in 2002, PROMOTE has become a significant economic platform in the Central African Economic and Monetary Community (CEMAC) sub-region, organized biennially by the Inter-Progress Foundation under the patronage of Cameroonian authorities.