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🇫🇷 France /Culture & Society

Canadian cinema employee's hand-drawn Spider-Man poster goes viral after official ones fail to arrive

From Le Figaro · () French

Translated from French, summarized and contextualized by DistantNews.

At a glance

News Named sources Outcome reported
  • A Canadian cinema employee created his own Spider-Man movie poster after the official ones did not arrive on time.
  • The hand-drawn poster, featuring a humorous

A young cinema employee in Prince George, Canada, unexpectedly gained global attention for creating his own poster for "Spider-Man - Brand New Day." Drake Landon, working at the Famous Players cinema, drew a humorous, hand-marked version of the hero in his costume on a piece of cardboard after the official posters failed to arrive by the July 31 release date.

Landon's design, inspired by the "Spooder-Man" meme, a low-quality, alternative depiction of the character popular online, was intended as a makeshift solution. However, the image quickly went viral as moviegoers shared it online, praising its personality and creativity.

Forget the official marketing, this hand-drawn Spider-Man poster has so much more personality!

— Internet userComment on the viral hand-drawn poster.

"Forget the official marketing, this hand-drawn Spider-Man poster has so much more personality!" one internet user commented. Another shared a photo of Landon posing with his creation, calling it "awesome."

My son Rogan and I stopped by the cinema today to admire this hand-drawn movie poster and we thought it was awesome, keep it up Drake

— SpectatorCaption accompanying a photo of Drake Landon with his poster.

Landon expressed surprise at the widespread reaction, telling The Hollywood Reporter, "I don't realize the full extent of it yet. It's crazy that my work had such an impact, when it's so simple."

The cinema's owner, Michelle Saba, who is also vice president of communications for Cineplex, acknowledged the situation.

I don't realize the full extent of it yet. It's crazy that my work had such an impact, when it's so simple.

— Drake LandonThe artist's reaction to the viral attention.
DistantNews Editorial

Originally published by Le Figaro in French. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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