FIFA: From Small Association to Global Cash Machine

FIFA has undergone a dramatic transformation, evolving from a modest association operating from a small office into a global multinational corporation with billions in revenue. Researcher Carole Gomez highlights this significant shift, noting that the organization's current status is a far cry from its origins as a non-profit entity.

This evolution stands in stark contrast to the initial ethos of FIFA. Gomez points out that the organization was once a non-profit association, fundamentally different from the current direction championed by its controversial president, Gianni Infantino. His projects involve opening the organization to private capital, a move that signals a departure from its past.

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Fifa is moving from a small association created in the back room of a building to a multinational corporation that generates billions.

The shift signifies a move towards prioritizing profit above all else. According to Gomez, FIFA's current trajectory is characterized by a relentless pursuit of financial gain, a stark departure from its earlier mission. This focus on profit generation has reshaped the organization's identity and operations.

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Before being a huge 'cash machine,' the world football organization was a non-profit association, the opposite of the projects for opening up to private capital of its controversial president Gianni Infantino.