Car window tinting gets transparent with new 3M and Chabot partnership
Translated from Korean, summarized and contextualized by DistantNews.
At a glance
- A new car window tinting package, 'Chabot Package 3M Tinting,' has been launched to address price and quality concerns.
- The package is a collaboration between Chabot Mobility and 3M, offering certified 3M films and verified installation services.
- It aims to provide transparency and reduce the "eye-gouging" (baragaji) pricing common in the automotive tinting market.
The automotive tinting market, often a source of frustration for drivers due to opaque pricing and variable quality, is seeing a new solution aimed at transparency. Chabot Mobility has partnered with 3M, a primary supplier for Tesla's basic tinting film, to launch the 'Chabot Package 3M Tinting.' This initiative promises a "tinting era without regret," tackling the uncertainties drivers face when choosing window films.
Consumers have long struggled with the wide disparities in performance and cost among tinting films. The risk of "eye-gouging" (baragaji) prices and issues like bubbling "ppogeuli" (๋ฝ๊ธ์ด) after installation have created a stressful experience. A 2023 evaluation by the Korea Consumer Agency highlighted 3M films for their strong solar heat rejection and value for money, making them a benchmark in the industry.
The new Chabot Package offers four types of 3M films: CSM, CIR, CNR, and the premium Crystalline. These films vary in infrared rejection rates, UV protection, and warranty periods, ranging from 5 to 10 years. Customers can check prices and book appointments through the Chabot app, which also lists over 50 official 3M certified installation locations nationwide.
To celebrate the launch, the package is being offered at a significant discount, ranging from 49% to 61% off standard prices. For example, the 'The All New Avante' model's Crystalline film is priced at 1 million won, while the CNR and CIR are 620,000 won, and CSM is 340,000 won. Chabot Mobility is also providing additional benefits, including 50% off reinstallation costs for front windshield cracks within three months, free removal of old film regardless of brand, complimentary PPF (paint protection film) for door cups, edges, and fuel flaps, and a 3M car towel set.
We have designed the service to reduce consumers' complex worries and enable reliable choices by combining 3M's proven product quality with Chabot's transparent reservation system and after-sales management.
Originally published by Hankyoreh in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.