Carrefour's Final Promotions Unveiled as Taiwan Store Prepares for Name Change

Carrefour is set to undergo a significant rebranding on July 1, as the familiar "Carrefour" name will disappear from Taiwan's retail landscape. The final promotional catalog under the "Carrefour" banner has been released, featuring an "Italian Taste Tour" theme and offering nearly 200 buy-one-get-one-free deals until June 30. This marks the end of an era for the French hypermarket chain in Taiwan.

Consumers have expressed a desire to collect this final "Carrefour" catalog, with some employees even considering it a keepsake. To celebrate the upcoming rebranding, Carrefour is offering enhanced benefits for its APP VIP members on July 5. Shoppers spending NT$1,699 or more at hypermarkets and online stores, or NT$699 at supermarkets and on the "Easy-Go" delivery service, will receive triple OPENPOINT points.

The promotional catalog also highlights a "Taste of Italy" campaign, offering Italian pasta at a special price and various Italian snacks, coffee, olive oil, and balsamic vinegar with buy-one-get-one-free or discounted deals. Additionally, a "Pizza Collection Mission" within the Carrefour APP allows members to earn digital stamps by purchasing Carrefour or NAKERY pizzas, redeemable for a free pizza after collecting ten stamps.

The transition signifies a new chapter for the retailer in Taiwan, as it prepares to launch its new brand identity. The "Carrefour" name, which has been a staple in Taiwan for years, will now become a memory for shoppers and staff alike, with the final promotions serving as a farewell to the established brand.