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CBS Sports producer Pete Radovich: Mobile phones are my biggest competition

From Veฤernji List · () Croatian

Translated from Croatian and summarized by DistantNews. Read the original for the full story.

At a glance

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  • Pete Radovich, a producer for CBS Sports, discussed the challenges of producing live sports content in the age of the "second screen" phenomenon.
  • He explained that mobile devices are the biggest competition for television, and producers must create engaging content to keep viewers from looking at their phones.
  • Radovich, who has Croatian roots, also shared insights into how he works to capture American audiences for European football.

Pete Radovich, a producer for CBS Sports known for his work on the show "Golazo," shared his insights on the evolving media landscape at a conference in Croatia. Despite his numerous Emmy awards and a demanding schedule, Radovich values returning to his homeland to share his experiences.

A sports match is very important to us, so people change their life plans because of match times.

· Pete RadovichDescribing the importance of live sports viewing and how it dictates people's schedules.

Radovich highlighted the enduring power of live television, particularly for sports. "A sports match is very important to us, so people change their life plans because of match times," he explained. Unlike movies or reality shows, live sports demand immediate viewing, a constant that requires viewers to adjust their schedules.

My competition is the mobile phone.

· Pete RadovichIdentifying the biggest challenge for television producers in the current media environment.

However, he identified the "second screen" phenomenon โ€“ viewers engaging with mobile devices while watching TV โ€“ as the primary competition, even more so than rival networks like FOX or NBC. "My competition is the mobile phone," Radovich stated. He stressed the need for compelling content on the main screen to draw viewers away from their devices, noting that tactical discussions alone are insufficient.

Why would people tune in to CBS then? Especially when starting with the Champions League on a premium channel.

· Pete RadovichExplaining the challenge of capturing American audiences for European football.

With his Croatian heritage, Radovich felt a natural inclination to shape the football narrative for CBS. He focused on engaging American audiences with European football, a sport not deeply ingrained in their mid-week routines. "Why would people tune in to CBS then?" he questioned, especially when starting with the Champions League on a premium channel. To overcome this, he emphasized the importance of generating buzz through social media, which he considers his public relations and marketing arm.

Our social media is my PR, my marketing.

· Pete RadovichHighlighting the role of social media in promoting their sports content.
About this summary

Originally published by Veฤernji List in Croatian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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