Cedevita offers travelers a little summer refreshment at Lučko toll station

Travelers passing through the Lučko toll station recently received a pleasant surprise: a refreshing summer treat from Cedevita. Instead of the usual toll card, drivers were handed a Cedevita On The Go bottle and a mini-fan, a small gesture intended to brighten the start of their annual leave.

The Cedevita On The Go product allows for the quick preparation of the popular vitamin drink in seconds. Users simply pull the cap, squeeze to release the concentrate into water, shake, and enjoy. It is designed to be a convenient travel companion, fitting easily into bags, backpacks, or car cup holders, and is available in multiple flavors including orange, lemon, lemongrass, elderflower and lemon, lime, pineapple, and mango.

As one of Croatia's most recognizable brands, Cedevita aims to be part of its consumers' everyday moments, including their travels. This summer activation seeks to enhance the travel experience, demonstrating that small gestures can make the journey more enjoyable. The campaign highlights that summer enjoyment can begin from the very first kilometers of the road.