Certina CEO: Poland is our key market in Europe

Poland represents a crucial market for the Swiss watch brand Certina, with its CEO highlighting the country's unparalleled importance in Europe. "Poland is a growing market that has been developing for a long time," stated the CEO, attributing the brand's success to a combination of factors. He noted that Certina was among the first Swiss watchmakers to establish a presence in Poland, benefiting from key decisions made by major distributors.

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Poland is a growing market that has been developing for a long time.

The CEO also praised the dedicated team that has strengthened Certina's position in Poland, fostering strong relationships with distributors. Having visited Poland for 40 years, he has witnessed its transformation, observing numerous shopping centers, high-quality service in stores, and appropriate watch prices relative to the cost of living. "There are many elements that contribute to Certina's success in Poland," he remarked, adding that current conditions allow for rapid growth.

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There are many elements that contribute to Certina's success in Poland.

Reflecting on his year as CEO, he outlined Certina's global priorities: focusing on padel, a rapidly growing sport; diving, supported by a partnership with the Sea Turtle Conservancy; and cross-country skiing. The brand aims to emphasize its strengths, rich history, and innovative products, such as the DS Concept, which enhances shock resistance. "Heritage and innovation can go hand in hand; I see no contradiction here," he asserted, explaining that the brand uses its history to drive new solutions while reminding people of its legacy. The new DS Concept Extreme Shock Resistance, set for 2025, can withstand up to 10,000g, opening new possibilities.

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Heritage and innovation can go hand in hand; I see no contradiction here.