Chain Reactions wins global award for Nigeria’s economic reforms campaign

Chain Reactions Africa has secured a place among the 40 best public-relations campaigns in the world with its “From Promises To Proofs” campaign for the Presidency of the Federal Republic of Nigeria.

The recognition puts the Lagos-based consultancy on a global list drawn from more than 5,500 entries across over 60 countries. Chain Reactions is the only Nigerian PR consultancy selected, and one of the few independent African firms competing alongside major multinational networks.

The campaign previously won the Public Sector/Government category at the 2026 Africa SABRE Awards and was selected as a finalist for the Platinum SABRE Award for Best in Show. It was developed around a central communications challenge: moving public debate beyond government promises and toward visible, tangible and verifiable evidence that reforms are being delivered.

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This is particularly special because it takes the work beyond winning in Africa and places it amongst the best communications campaigns in the world. It is a powerful affirmation that Nigerian creativity, strategic thinking and execution can compete at the highest level of our profession.

The Global SABRE Awards will be presented in Chicago on October 26. The 40 campaigns will be ranked in a countdown to the world’s number one PR campaign. The teams will also present their work at the 15th Global Public Relations Summit on October 27.

Israel Opayemi, Chain Reactions Africa’s founder and chief strategist, said the recognition showed that Nigerian creativity and strategic execution could compete at the highest level of the profession. He said the campaign was designed with the Presidential Media and Communications team to clarify President Bola Ahmed Tinubu’s reform agenda and show evidence that the reforms were working.

Opayemi praised members of the government communications team, including Information and National Orientation Minister Mohammed Idris, Solid Minerals Development Minister Dele Alake and National Orientation Agency Director General Lanre Issa-Onilu.

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From Promises To Proofs was designed in partnership with the Presidential Media and Communications team to bring clarity to President Bola Ahmed Tinubu’s reforms agenda and show proofs that they are working.