Chanel Acquires Historic French Shirtmaker Charvet

Chanel has announced the acquisition of Charvet, the renowned Parisian house celebrated for its luxury shirts, bespoke tailoring, and accessories. This strategic move aims to safeguard the continuity of one of France's most iconic artisanal workshops and protect a legacy spanning nearly two centuries. Chanel emphasized that Charvet will maintain its distinct identity and creative freedom, while receiving the backing of the fashion house to ensure its exceptional craftsmanship is passed on to future generations. The relationship between the two houses deepened following Matthieu Blazy's appointment as Chanel's creative director. Blazy collaborated with Charvet on a white shirt for his debut collection, a piece inspired by menswear that quickly sold out. This collaboration was further highlighted in Chanel's Cruise collection, cementing a connection that has now evolved into a permanent alliance. Founded in 1838, Charvet is recognized as one of the oldest and most prestigious shirtmakers globally. Operating from its historic boutique on Place Vendôme in Paris, the firm has built a reputation for its handcrafted shirts, ties, pajamas, and made-to-measure garments. Historically, Charvet has dressed notable figures such as Winston Churchill and Marcel Proust. The acquisition also carries symbolic weight, as Arthur "Boy" Capel, Coco Chanel's great love, was a regular client of Charvet, according to Bruno Pavlovsky, president of Chanel's fashion activities. This acquisition aligns with Chanel's recent strategy to support and preserve specialized ateliers and houses that represent key French luxury crafts. Pavlovsky stated that Chanel considers it their responsibility to support, preserve, and transmit these rare artisanal skills.

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We have always considered it our responsibility to support, preserve, and transmit these rare artisanal skills.