Charm Promotes Green Lifestyles for Teens Through Menstrual Health Education

PT Uni-Charm Indonesia Tbk, through its sanitary pad brand Charm, is actively engaging teenage girls in adopting eco-friendly lifestyles by integrating menstrual health education. The "School to School Extra Maxi" program, initiated in April 2026, has already educated more than 2,000 junior and senior high school students in Jakarta. This initiative aims to foster environmental awareness from a young age.

Charm's program goes beyond teaching students how to choose appropriate sanitary pads. It instills a sense of responsibility towards the environment, emphasizing the connection between daily consumption and its ecological impact. Participants learn about the principles of reduce, reuse, and recycle through practical examples applicable to their daily lives. This aligns with growing national concerns about waste management, as Indonesia's national waste generation exceeded 30 million tons in 2025, according to the National Waste Management Information System (SIPSN).

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The "School to School Extra Maxi" education program is not just about providing understanding for junior and senior high school students in choosing the right sanitary pads according to their needs. We carry a bigger mission, which is to inspire the younger generation to get used to an environmentally friendly lifestyle from an early age to preserve the future of the earth.

In support of this campaign, Charm has introduced a limited edition "Extra Maxi Bio Materials Eco Friendly Package." This product features a pad layer made from organic cotton, vegetable oil, and sugarcane. The packaging is designed for easy recycling and can be repurposed for storing pads or small items. Unicharm further utilizes Empty Fruit Bunch (EFB) from palm oil waste as a component in the outer packaging cardboard, contributing to waste reduction efforts.

Brand Ambassador Syifa Hadju highlighted that environmentally conscious habits can begin with simple daily actions. She shared her personal commitment to carrying a tumbler and tote bag to minimize single-use plastics, reducing paper usage by switching to digital scripts, and choosing eco-friendly products. Hadju believes that significant environmental change stems from consistent small habits.

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Environmentally friendly habits can start with simple steps taken every day. Amidst a busy schedule, I always try to bring my own tumbler and tote bag to reduce single-use plastic. Besides that, I also started reducing paper use by switching to digital scripts using a tablet. When it comes to choosing products, I also try to use products that are more environmentally friendly. I believe big changes for the earth can start from the small habits we do every day.