Chef Baek Jong-won returns to YouTube after a year, focusing on promoting Korean food

Celebrity chef Baek Jong-won is making a comeback to YouTube after a year away from the spotlight. The founder of Theborn Korea, known for his culinary expertise and media presence, announced his return on May 5th, aiming to re-engage with audiences through his personal channel, 'Baek Jong-won PAIK JONG WON'.

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Theborn Korea brands content will be reorganized into the TBK channel, and Theborn Korea corporate news content will be reorganized into the Theborn NOW channel.

Baek intends to center his new content on Korean cooking, making the cuisine accessible and enjoyable for a global audience. He plans to actively promote Korean food culture abroad. To manage his diverse media presence, Theborn Korea's brand-related content will move to a channel called 'TBK', while corporate news will be featured on 'Theborn NOW'.

Baek's hiatus began in May of the previous year, following a series of controversies that engulfed Theborn Korea shortly before its planned stock market listing. Allegations ranged from inflated sales figures for a pork cutlet franchise to pricing disputes, issues with origin labeling, and even a "blacklist" of employees. These controversies prompted Baek to announce a complete halt to his broadcast activities.

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Most of the more than 170 unreasonable complaints and accusations have been resolved with no charges filed by early this year.

However, Theborn Korea stated that most of the "unreasonable complaints and accusations," numbering over 170, have been resolved with no charges filed. Baek had previously hinted at his return to YouTube in March, after the company's shareholder meeting. His first video features a popular segment, 'Cooking Recipe', showcasing a cold soy sauce noodle dish, perfect for the warmer weather. The beloved 'Eat What I Eat' segment will also return as Season 2, focusing on developing limited-edition menus using regional ingredients for local branches.

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Baek Jong-won's YouTube channel will focus solely on cooking content with a renewed spirit, contributing to the popularization and global spread of Korean food and fostering mutual growth using regional ingredients.