Chef Baek Jong-won Returns to YouTube After Year-Long Break

Celebrated chef and entrepreneur Baek Jong-won has officially returned to YouTube, marking his comeback after a one-year break. His primary channel, 'Baek Jong-won PAIK JONG WON,' which boasts nearly 6 million subscribers, has resumed activity with a renewed focus on Korean cuisine.

The relaunch aims to introduce Korean food culture to domestic viewers and promote Korean dishes to a global audience. The first video features a recipe for 'Soy Sauce Cold Noodles,' timed to coincide with the warmer weather. Future content will include the popular 'Yoribichaek' (Cooking Secrets) series and 'K-Vibe' content, offering accessible Korean recipes for international viewers.

Baek, who is also the CEO of Theborn Korea, had previously hinted at his return, expressing his intention to use YouTube to share Korean recipes abroad due to the growing international interest in the cuisine. His hiatus followed various controversies, but he indicated plans for a comeback after the company's general shareholders' meeting in March.

Beyond the main channel, two new YouTube channels, 'TBK' and 'ThebonNOW,' have been launched. 'TBK' will serve as a platform to introduce Theborn Korea's overseas business and brands, featuring content on global sauces and brand menu applications. 'ThebonNOW' will focus on company and brand news, utilizing short-form videos to expand consumer engagement.

A representative from Theborn Korea stated that Baek's YouTube activities will return to their roots, concentrating on culinary content to promote Korean food's popularity and global expansion, as well as supporting regional ingredients. Content previously mixed on the main channel will now be distinctly separated across the new channels.