Chilean Government Boosts Minister's Role Amid Spokesperson Criticism

Chile's government is adjusting its communication strategy, giving Minister Claudio Alvarado a more central role in public messaging after facing internal criticism for lacking a unified spokesperson. Alvarado, who serves as both Minister of the Interior and Secretary-General of Government, delivered remarks on the latest economic performance indicators (Imacec) at La Moneda palace on Monday, subsequently fielding questions from the press.

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Whether he is a spokesperson or not, the Executive will have to resolve that. I believe we have an issue to improve here, which is a communication issue. How do we improve it? I believe we have various alternatives, beyond getting into the discussion of whether someone said this or that, what we need to try to achieve is that the objective pursued, which is better communication, is achieved as far as possible.

The move comes after ruling party members expressed concern over the government's communication effectiveness. Deputy Benjamín Moreno of the Republican Party acknowledged the need for improvement, stating, "Whether he is a spokesperson or not, the Executive will have to resolve that. I believe we have an issue to improve here, which is a communication issue. How do we improve it? I believe we have various alternatives, beyond getting into the discussion of whether someone said this or that, what we need to try to achieve is that the objective pursued, which is better communication, is achieved as far as possible."

From the National Renewal party, Deputy Diego Schalper emphasized the importance of impactful communication, noting, "Don't we realize that what is not communicated forcefully ultimately does not reach the hearts of Chileans and Chileans? So, we must be aware that we need to communicate the things that are being done with more force." Jorge Alessandri, president of the Chamber of Deputies and from the UDI party, indicated that the right is losing the "communication battle," citing recent polls as evidence.

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Don't we realize that what is not communicated forcefully ultimately does not reach the hearts of Chileans and Chileans? So, we must be aware that we need to communicate the things that are being done with more force.

Responding to these comments, Alvarado stated, "As a government, we always respect the opinions of parliamentarians and will always take them into consideration. There are permanently spaces for evaluation and spaces for improvement. Therefore, what we need to seek is that the government's dialogue with the citizenry is permanent, clear, and timely, and that this information is relayed by parliamentarians, in line with what the government promotes."

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As a government, we always respect the opinions of parliamentarians and will always take them into consideration. There are permanently spaces for evaluation and spaces for improvement. Therefore, what we need to seek is that the government's dialogue with the citizenry is permanent, clear, and timely, and that this information is relayed by parliamentarians, in line with what the government promotes.