Chilean Sticker Album Giant SALO's Legacy Digitized in RetroPop Archive

The legacy of SALO, a Chilean company that left an indelible mark on society, is being celebrated and preserved through a digital archive project. Founded in the 1960s, SALO was renowned for its popular sticker albums, which fostered unforgettable moments of shared experience and friendly competition among Chileans.

Many recall the excitement of collecting the trendy album stickers and the "tournaments" organized to trade duplicates, all in the hope of completing a collection and winning prizes. This shared passion for collecting created a unique cultural phenomenon.

Now, the company's history and the memories associated with its products are being meticulously compiled and digitized. Rosa Melnick, daughter of founder Don Salomón Melnick, shared insights into growing up with the family business. Felipe Del Solar, along with D&D Consultores, spearheaded this significant effort to safeguard these cherished national memories captured in each sticker.