Choose Your Experience: Ad-Free Premium or Personalized Ads on iDNES.cz

The Czech news portal iDNES.cz presents users with distinct choices regarding their online experience and advertising exposure. Visitors can opt for a premium subscription, priced at 199 Czech koruna per month, which offers an ad-free environment across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines.

Alternatively, users can continue with free access, which includes personalized advertising. This option involves the use of cookies and other identifiers to tailor advertisements to individual interests, based on browsing habits and online activity. The portal collaborates with 125 advertising partners, whose details are available to users. Consent for targeted advertising can be withdrawn at any time, at which point users may be prompted to switch to the premium ad-free service.

The website outlines its data processing practices for various purposes, including ad selection, personalized content delivery, and performance measurement. It clarifies that while consent for targeted advertising can be managed, certain data processing activities, such as those based on legitimate interest, may still occur. Users have the ability to manage these settings, including objecting to data processing based on legitimate interest, through a detailed settings section.

For users choosing the free, ad-supported option, the site emphasizes that consent for targeted advertising covers a range of uses, including personalized content and ad selection. However, due to technical limitations with advertising providers, users must explicitly opt out of specific data processing categories if they do not wish for their data to be used for purposes like personalized content creation or site operation, even if they have consented to targeted ads.