Citroen Showcases Retro-Styled e-C3 Personalization Concept at GIIAS 2026

Citroen is using the Gaikindo Indonesia International Auto Show (GIIAS) 2026 to display a personalized version of its electric e-C3, emphasizing its commitment to the Indonesian automotive market. The French automaker also brought its C3 and C3 Aircross SUV models to the event.

The e-C3 concept draws inspiration from the iconic Citroen 2CV, featuring retro-style decals in Neo Vert Jade, Woven Cloth fabric seats, and classic wheels with chrome hubcaps. Citroen suggests this concept could be offered to consumers if it receives positive market feedback, allowing them to customize their vehicles while retaining the brand's signature comfort.

"The Citroen e-C3 we are showcasing this time is one form of our exploration into vehicle personalization concepts, presenting a retro-style touch that gives a different character," said Ferdinan Hendra, Sales & Marketing Division Head of Citroen Indonesia. "Through this approach, we want to inspire customers to express their personal style through their vehicles, without reducing the distinctive Citroen comfort that is our identity."

Beyond product displays, Citroen is strengthening its after-sales support in Indonesia. The brand currently operates 52 dealerships nationwide and guarantees spare parts availability within 24 hours, alongside 24-hour Emergency Roadside Assistance (ERA). Hendra highlighted GIIAS as a key opportunity for Citroen to introduce its brand identity and enhance the ownership experience for Indonesian consumers.

During GIIAS 2026, Citroen is offering special purchase programs, including 0 percent credit interest, a "Buy Now, Pay Next Year" option, and financing tenors up to seven years. The company hopes its participation will expand its market reach and promote its personalization and after-sales service strategies in Indonesia.

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The Citroen e-C3 we are showcasing this time is one form of our exploration into vehicle personalization concepts, presenting a retro-style touch that gives a different character. Through this approach, we want to inspire customers to express their personal style through their vehicles, without reducing the distinctive Citroen comfort that is our identity.