CJ CheilJedang's 'Bibigo Salmon Steak' sales exceed 1.4 million units

CJ CheilJedang announced that its premium fish product, "Bibigo Salmon Steak," has achieved remarkable sales, surpassing 1.4 million units cumulatively. This milestone was reached approximately six months after the product's launch in late December. The company introduced the salmon steak as part of its premium offerings to cater to growing trends in health management, the increasing number of single-person households, and the demand for convenient meal solutions.

Since its release, the "Bibigo Salmon Steak" has garnered significant popularity, exceeding 100,000 units in sales within its first month. The product's success continued into June, with a total of 265,000 units sold, demonstrating a strong consumer appetite for convenient and healthy fish options in the home meal replacement (HMR) category.

Buoyed by the success of the salmon steak, CJ CheilJedang is now aiming to strengthen its position in the HMR fish market. The company plans to diversify its product lineup beyond whole-fish preparations, including "oven-baked fish fillets" made from white fish, to offer consumers a wider variety of choices.