Clara Brugada Backs 'Aura Farming' Battles, Celebrates Youth Occupying Public Spaces

Mexico City's Head of Government, Clara Brugada, has voiced her support for "aura farming" battles, a trend popular among young people, and strongly advocates for the city's youth to actively occupy and utilize public spaces. Brugada celebrated these events as a positive outlet that encourages young people to disengage from their phones and interact face-to-face.

During a press conference to launch the Digital Pact aimed at reducing screen time for children and adolescents, Brugada stated that activities like "aura farming" battles allow young people to leave social media platforms and connect with each other in person. "If young people use public space for these kinds of activities, welcome young people to use public space. That is what we want: we want young people to appropriate public space with diverse activities, so it stops being through digital and they get together to interact through these kinds of actions. (...) Welcome aura farming battles in Mexico City," she declared.

Brugada explained that this trend, which originated on TikTok, has evolved into in-person dynamics and street battles. She affirmed that as long as these activities remain peaceful and free from violence, they will be welcomed in Mexico City. The initiative aligns with the administration's goal of fostering a more engaged and active youth presence in the city's shared environments.

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If young people use public space for these kinds of activities, welcome young people to use public space. That is what we want: we want young people to appropriate public space with diverse activities, so it stops being through digital and they get together to interact through these kinds of actions. (...) Welcome aura farming battles in Mexico City.