Coca-Cola Kicks Off FIFA World Cup 26™ Campaign 'Feel It All' in Ghana

Coca-Cola officially kicked off its FIFA World Cup 26™ campaign, themed "Feel It All," in Ghana with an electrifying watch party for the nation's opening match against Panama. The event, held at Ghud Park, Accra Mall in Accra, gathered media, partners, influencers, and fans, fostering an atmosphere of shared excitement.

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In Ghana, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup™, and we are proud to give our consumers an opportunity to feel it all.

Through interactive fan zones and curated entertainment, attendees were immersed in the spirit of the global sporting event. Mensah Seneadza, Director of Franchise Operations for Equatorial Africa at Coca-Cola, emphasized football's role as a unifying force in Ghana. "In Ghana, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup™," he stated, highlighting the campaign's goal to allow consumers to "feel it all."

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This campaign builds on the Coca-Cola system’s long-standing presence in Ghana, where for almost seven decades we have remained true to our commitment to growing alongside the communities we serve.

The campaign builds on Coca-Cola's nearly seven-decade presence in Ghana, reflecting a commitment to growing alongside the communities it serves. Excitement will continue throughout the group stages with watch parties for all of Ghana's matches. A notable activation will be the "José vs. Mourinho" experience during Ghana's match against England, featuring playful debates from two versions of the iconic football manager.

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Ghana remains one of our most strategic markets in the region, and the passion we are seeing from fans during this campaign reflects how deeply football is ingrained in everyday life across the country.

Fans can visit the Coca-Cola Experience Zone at Ghud Park for live match viewings, interactive activities, and giveaways. The campaign culminates with a concert alongside the FIFA World Cup 26™ Final on July 19, 2026, at the same venue. The Coca-Cola Bottling Company of Ghana, a subsidiary of Equatorial Coca-Cola Bottling Company, will play a key role in the nationwide rollout. Felix Gomis, Managing Director of ECCBC's West African Business Unit, noted Ghana's strategic importance and the deep integration of football into daily life, promising continued engagement to bring the World Cup experience closer to consumers.

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We will continue bringing the FIFA World Cup 26™ experience closer to consumers through engaging activations that unite people and celebrate the beautiful game.