Colombian brand Agua by Agua Bendita to open Madrid Fashion Week

The Colombian fashion house Agua by Agua Bendita is set to open the official calendar of Mercedes-Benz Fashion Week Madrid this September. The brand, celebrated for reflecting the artisanal traditions of local women and recognized as a prominent voice in contemporary Latin American fashion, will kick off the event.

This significant opening is a result of a collaboration between the Madrid fashion week and the Latin American Fashion Awards platform, which is joining as a special guest. This partnership aims to further the internationalization of the event and solidify Madrid's position as a hub for Hispanic-American fashion.

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For us, opening the Mercedes-Benz Fashion Week Madrid calendar at this moment represents a particularly significant milestone. It is an opportunity to bring our identity, deeply rooted in craftsmanship, to a stage of international reference.

Agua by Agua Bendita will also receive the International Designer Award at the upcoming edition. The award recognizes the brand's distinctive visual language and its dedication to celebrating Latin American craftsmanship, alongside its growing international presence. Founded in 2018 by Catalina Álvarez and Mariana Hinestroza, the brand is known for its "vibrant prints and color palettes" that transform each piece into a "work of art expressing the essence of Colombia."

"For us, opening the Mercedes-Benz Fashion Week Madrid calendar at this moment represents a particularly significant milestone. It is an opportunity to bring our identity, deeply rooted in craftsmanship, to a stage of international reference," the brand stated in a press release. The organization highlighted Agua by Agua Bendita's "distinctive visual language and its celebration of Latin American craftsmanship" as key reasons for the award and the opening slot.

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by its distinctive visual language and its celebration of Latin American craftsmanship