Conchillas, Uruguay: British-influenced town competes for 'most beautiful village' title

Conchillas, a small town in Uruguay's Colonia department, is set to represent the country in the 2026 Best Villages by UN Tourism competition. This marks a significant step for the community, which boasts a unique history rooted in British influence.

The town's origins trace back to the mid-19th century when the British company C. H. Walker & Co established operations to extract stone for the Buenos Aires port. This British legacy is still evident today in Conchillas' architecture, featuring wide walls and gabled roofs, a design choice made by settlers who mistakenly believed Uruguay experienced snowfall. Families continue to preserve British tableware, passed down through generations, and the town hosts an annual tea week each October.

Martín Álvarez, the director of tourism for the municipality, highlighted Casa Evans, a former general store now functioning as a museum and event space, as a key historical site. He noted that in the 19th century, British employees would purchase goods on credit, with deductions made from their salaries at the end of the month, paid in Conchillas' own currency.

Álvarez emphasized Conchillas' rich historical significance and its connection to foreign investment, including a later Finnish presence. The upcoming tea week, featuring bagpipers and traditional English cuisine, is a testament to the town's enduring cultural heritage. "It's really lovely to go and visit," he said.

While acknowledging that the competition outcome is uncertain, Álvarez stated that gaining international visibility for the department's localities is already a victory. Conchillas, with a population of about 540 people, aims to showcase its unique blend of history and rural charm on a global stage.