Consent Policy: iDNES Responds to Moravec's Project

This article outlines the advertising model and user consent options for the iDNES.cz website, focusing on personalized advertising and subscription choices.

Users are presented with a choice regarding how they wish to view content. One option is a premium subscription for 199 Czech Koruna per month, which offers an ad-free experience across several iDNES-affiliated websites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines.

The alternative is to continue using the site for free, which involves consenting to targeted advertising. This involves the use of cookies and other tracking technologies to tailor advertisements to users' interests based on their online behavior. The data is processed by MAFRA, a.s., and 125 advertising partners.

Users have the ability to withdraw their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free premium service. Consent for other data processing purposes, not related to targeted ads, can also be modified or withdrawn independently of the subscription choice. The article details various data processing activities, including profile creation for personalized content and ads, ad performance measurement, and audience understanding through statistics.