Construrama refreshes its identity and doubles down on closeness and trust

Construrama is entering a new stage with a refreshed corporate identity and a promise built around experience and trust. The Cemex-backed construction-materials network presented the slogan “Experience and trust that stay with you” as it seeks to reinforce its image of proximity, professionalism and sector knowledge.

The network has about 2,400 points of sale across Mexico. It offers construction products, specialized advice and solutions intended to support customers through the different stages of their projects.

The company said the updated image would communicate more clearly the values behind its growth: knowledge, capability, security, professionalism and closeness to distributors and consumers. The new identity was unveiled at the 2026 Construrama Convention in Nuevo Vallarta, attended by more than 440 distributor customers.

“This evolution reflects what Construrama is and what we want for the future: experience and trust that stay with you, as the closest and most professional network, capable of responding to the needs of our distributors and customers throughout the country. We will continue leading the industry through new products, solutions and a value proposition that delivers greater benefits, always with Cemex’s backing,” said Alberto Lozano, vice president of Cemex Mexico’s Distributor Segment.

Construrama said it wants the renewal to strengthen the trust built over its history while advancing new products, solutions and proposals for the construction industry. Cemex produces and markets cement, ready-mix concrete, aggregates and related materials, including additives and mortars, and has about 40,000 employees worldwide.

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This evolution reflects what Construrama is and what we want for the future: experience and trust that stay with you, as the closest and most professional network, capable of responding to the needs of our distributors and customers throughout the country. We will continue leading the industry through new products, solutions and a value proposition that delivers greater benefits, always with Cemex’s backing.