El Buen Fin 2026 dates announced: What to know about the shopping event

Mexico’s 16th El Buen Fin shopping event will take place over five days, from Nov. 13 to 17, the Economy Ministry announced. The promotion will again coincide with the long weekend marking the Mexican Revolution.

Businesses, retailers and service providers across the country have been invited to join the 2026 edition. The organizers said participation can help companies reach more consumers and offer products and services through physical and digital channels in a safe, informed and reliable shopping environment.

Registration will remain open from Sept. 8 to Nov. 12. The working group behind the event includes the Finance and Economy ministries, the Tax Administration Service, the consumer protection agency, the Tourism Ministry and private-sector business organizations.

The group said the initiative aims to strengthen domestic commerce, build consumer confidence and contribute to shared prosperity. Last year’s El Buen Fin generated total sales of 219 billion pesos, 9.6% above the 200 billion-peso target and higher than the 2024 figure cited in the article.

As it has done each year since 2013, the Tax Administration Service will organize the El Buen Fin lottery to encourage electronic payments and formal commerce. The prize pool will total 500 million pesos, with 400 million allocated to consumers and 100 million to businesses. The federal government also brought forward part of public employees’ year-end bonus to encourage consumption, under a decree published on Nov. 4.

“

Participation represents an opportunity to expand the presence of their businesses, bring their products and services closer to a larger number of consumers, and take part in a nationwide initiative that promotes a safe, informed and reliable shopping experience, both through physical and digital channels.