Consumers Urged to Watch for Hidden, Deceptive Advertising in Lithuania

Consumers are being urged to remain vigilant against hidden and deceptive advertising, particularly concerning health products whose efficacy is unproven. Experts highlight that advertising content is often crafted so ingeniously that individuals may not even realize they are being persuaded to purchase a product or service.

This issue was discussed in the program "(Ne)paklusę įpročiui" ( '(Not) Obedient to Habit' ). The discussion featured two guests: Goda Aleksaitė, director of the State Consumer Rights Protection Authority (Valstybinės vartotojų teisių apsaugos tarnybos), and Ramūnas Liubertis, a senior cybersecurity engineer at "NOD Baltic" and an ESET expert.

The segment aimed to shed light on how such deceptive advertising operates and how consumers can protect themselves. The involvement of both a consumer protection authority representative and a cybersecurity expert underscores the multifaceted nature of this problem, encompassing both misleading marketing practices and the digital channels through which they are disseminated.