Content Display Options and Advertising Consent on iDNES.cz

This article is a technical notice regarding content display and user consent for advertising on the iDNES.cz platform and its associated websites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It outlines two primary options for users: a paid subscription to iDNES Premium for an ad-free experience, or a free option that involves accepting targeted advertising.

The free option allows users to continue accessing content as usual, with advertisements tailored to their interests. This personalization is based on user browsing habits and online activities, with data processed by MAFRA, a.s., and 125 advertising partners. Users have the ability to withdraw their consent for targeted advertising at any time, which would then prompt them to switch to the ad-free iDNES Premium service.

Additionally, the notice details the types of data processing involved, such as selecting ads, personalizing content, measuring ad performance, and understanding audience statistics. It also mentions that some data processing is based on legitimate interest, and users can object to this or adjust their privacy settings. The notice emphasizes that consent for targeted advertising is always given for the purposes listed, but due to technical reasons with advertising providers, users must explicitly opt out of certain data processing activities if they do not wish for them to occur, even if they choose the free, ad-supported option.