iDNES.cz Explains User Choices for Targeted Advertising and Subscriptions

The Czech news portal iDNES.cz is presenting users with choices regarding online advertising and data privacy.

To continue accessing content, users must select how they wish to receive advertisements. The options include a free service where ads are personalized based on user interests, or a paid subscription to iDNES Premium, which offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

The portal outlines that personalized advertising is based on user habits and data gathered from their online activities. This processing is conducted by MAFRA, a.s., and its 125 advertising partners. Users have the ability to manage or withdraw their consent for personalized ads at any time, though withdrawing consent will prompt a transition to the paid premium service.

MAFRA, a.s. also processes data based on legitimate interest for purposes beyond personalized advertising, such as tailoring content and measuring performance. Users can adjust these settings or object to data processing based on legitimate interest in a detailed settings section. The site emphasizes that all data processing for personalized ads is clearly indicated, and users can opt out of specific data uses, though some core functions may require consent.