Copalsa seeks new markets without losing its identity

After more than 53 years in business, Copalsa is entering a new phase with its sights set on growth, market changes and a broader regional presence, while holding on to the identity it has built in Paraguay.

Leila Lovera, the company’s marketing manager, says decades of experience and accumulated knowledge give Copalsa a foundation for facing new challenges. “We never stop learning,” she says, describing one of the factors that has helped the company remain relevant as the industry and consumer habits change.

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We never stop learning.

Quality, technical expertise and close relationships with customers have shaped the company’s trajectory. Many customers have grown alongside Copalsa and have also helped it identify new opportunities.

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Many times, innovation does not start in a laboratory. It starts with a customer telling us: ‘I need something that makes this process easier.’

For the company, innovation often starts with a specific customer need. Commercial and technical teams stay in regular contact with clients, while its branches and sales channels provide a close view of how each market is evolving. “Many times, innovation does not start in a laboratory. It starts with a customer telling us: ‘I need something that makes this process easier,’” Lovera explains.

Copalsa began with a strong specialization in yeast, but is now adding new categories, consumer products and raw materials for the food industry. It is also developing its HORECA channel for hotels, restaurants and cafés, a segment with particular requirements and room for tailored solutions. The company continues to strengthen its presence through 17 authorized branches. Lovera sums up the approach this way: “Tell me what you need and let’s see how we can help.”

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Tell me what you need and let’s see how we can help.