CPA launches 'Back to School 2026' to promote responsible shopping and fair markets

Oman's Consumer Protection Authority (CPA) has initiated its "Back to School 2026" awareness campaign, designed to foster responsible shopping habits and ensure fair markets as the new academic year approaches. Running from August 20 to September 6 under the slogan "For a Stable and Safe Consumer Environment for All," the campaign focuses on educating consumers about their rights and promoting informed purchasing choices during the typically busy back-to-school season.

The CPA is enhancing its market oversight by intensifying inspection activities across all of Oman's governorates. Inspection teams will closely monitor markets and commercial establishments, verifying that suppliers adhere to all relevant laws and regulations. These measures are intended to curb violations that could compromise consumer rights and market stability, particularly for goods associated with the back-to-school period.

This initiative is part of the CPA's ongoing commitment to strengthen market supervision during peak shopping seasons. Beyond enforcement, the authority emphasizes promoting consumer awareness and encouraging suppliers to maintain regulatory compliance. The CPA stated that these combined efforts aim to cultivate a secure, stable, and equitable consumer environment for everyone. The campaign's timing is crucial as families across Oman prepare for the upcoming academic year, making consumer awareness and effective market monitoring vital for safeguarding shoppers' rights and ensuring fair trading practices.