Croatia launches 'Your Host' campaign to boost domestic tourism

The Croatian National Tourist Board is reigniting its 'Your Host' promotional campaign, focusing on the domestic market until the end of October. This initiative aims to stimulate interest among Croatian citizens to explore the country's authentic tourist offerings during the post-season.

The campaign underscores the importance of genuine tourist experiences, highlighting local hosts who enhance a visitor's stay with their expertise, hospitality, and intimate knowledge of the area. It seeks to elevate the 'Local Host' designation, promoting the reliability and quality associated with accommodations bearing this mark.

These hosts can guide travelers to lesser-known attractions, local culinary delights, and cultural experiences often missed on standard tourist routes. This transforms accommodation from a mere place to stay into a starting point for discovering the destination's essence and way of life.

Activities will span various channels, including online advertising, social media, print, television, and digital outdoor displays. The 'Local Host' label is part of a broader effort by the Croatian National Tourist Board to promote high-quality tourism experiences and encourage guests to choose accommodations that offer not only good service but also a closer connection to the local environment.

Currently, over 3,660 establishments with more than 21,780 beds have joined the 'Local Host' initiative. The Istria, Kvarner, and Split-Dalmatia regions have the highest number of participating accommodations, with Crikvenica, Pula, Dubrovnik, Rovinj, and Poreč leading among specific destinations.