Croatia marks 25 years of tourism success in Poland, welcomes record visitors

Croatia's tourism sector is celebrating a remarkable milestone: 25 years of dedicated promotion and engagement in the Polish market. This quarter-century of effort has yielded impressive results, transforming Croatia into one of the most recognizable and sought-after foreign holiday destinations for Poles. The numbers speak for themselves: last year, a record 1.2 million Polish tourists graced our shores, a testament to the enduring appeal of our country.

“

This anniversary is something more than just a number. It is a symbol of 25 years of work, effort, trust and friendship between Croatia and Poland. Thanks to numerous promotional activities and cooperation, our country has become a destination to which Polish guests gladly return.

This success is not accidental. It's built on a foundation of strong connections – geographical closeness, excellent transportation links including flights and increasingly rail, and a shared cultural understanding that makes Polish visitors feel at home. Beyond the practicalities, it's the breathtaking Adriatic coast, the diverse landscapes, and the rich tapestry of Croatian culture, including our renowned gastronomy, that truly capture the hearts of our Polish friends.

“

Poland has been among the five most important source markets for Croatian tourism for many years.

The Croatian National Tourist Board has been instrumental in fostering this relationship, working tirelessly through informational campaigns, regional promotions, and collaborations with the Polish tourism industry. As Kristjan Staničić, Director of the Croatian National Tourist Board, notes, Poland has consistently been among the top five source markets for Croatian tourism. The increase in overnight stays from 2.5 million in 2001 to over 7 million in 2025 highlights the deep appreciation Polish tourists have for Croatia's safety, quality, hospitality, and year-round appeal.

“

In 2001, the number of overnight stays made by Polish guests in Croatia was 2.5 million, and in 2025 it was already over 7 million.

Małgorzata Kowalska, director of the Croatian National Tourist Board's representation in Poland, reflects on the evolution of our promotional efforts. Initially focused on introducing Croatia's basic attractions, our narrative now encompasses the full spectrum of regional diversity and local experiences. This anniversary is more than just a number; it's a symbol of 25 years of hard work, trust, and friendship between Croatia and Poland, solidifying Croatia's position as a cherished destination for Polish travelers.

“

Over the 25 years of the representation's activity, the way we talk about Croatia in Poland has changed.